CRO, or Conversion Rate Optimisation, is one of the most important but often overlooked aspects of digital marketing. With a proper CRO strategy you can maximise the value of your existing traffic by getting more of them to convert into leads or sales for your business. One of the best ways you can do this is through proper use of imagery on your website.
What is the best way you can use images to improve you conversion rates?
- Use High-Quality Images:
High-quality images can make a huge difference in how customers perceive your brand. Using low-quality images can negatively impact the user experience and turn off potential customers as they see poor quality images as a reflection of the quality of your business and products.
- Use Images That Are Relevant to Your Product:
Images should always be relevant to the product or service you are offering. For example, if you are selling shoes, it is essential to use images of the shoes being worn by people, so customers can see how the shoes fit and look in real life. Using irrelevant images can confuse the customer and reduce their trust in your brand.
- Use Images to Showcase Your Product:
Using images to showcase your product can be a powerful way to increase conversions. Use high-quality images that show the product from multiple angles and highlight its unique features. This will help customers make an informed decision about whether to purchase the product.
- Use Images to Build Trust:
Images can help build trust with your customers. For example, using images of your team members or customer reviews can help customers feel more connected to your brand as it gives a human face to the business ( this is why businesses of all sizes have corporate headshots of team members right the way up to business owners) and build trust in your product or service.
- Use Images to Create a Sense of Urgency:
Using images to create a sense of urgency can be an effective way to increase conversions. For example, using images of limited stock or a countdown timer can create a sense of urgency and encourage customers to make a purchase quickly.
- Use Images to Highlight Sales and Promotions:
Using images to highlight sales and promotions can be a powerful way to increase conversions. Use high-quality images that showcase the products on sale and make sure the promotion is clearly visible. This will help customers see the value in the sale and encourage them to make a purchase.
- Use Images to Improve Navigation:
Using images to improve navigation can help customers find what they are looking for quickly and easily. For example, using images for product categories or to highlight popular products can make it easier for customers to find what they are looking for.