If you’re looking to promote the products your business sells, then you’ll need to ensure that you have a full supply of high-quality product photographs for use. But how much does it cost to get high quality product photography? The answer to this question depends on what sort of source of photography you’re using to get your photographs.
Amateur Photographers
Amateur Photographers are some of the cheapest options around but suffer from the fact that they’re amateurs. Costs / hour can be anywhere between £20-£50, and while this may seem cheap, amateurs may end up taking longer to complete the job than a professional would, which could end up with you spending more money, making hiring an amateur a false economy.
Professional Photographers
With prices ranging from £75-£200 per hour, professional photographers are actually one of the most cost effective and efficient means of generating high quality product photography. Professional photographers have a range of skills and equipment that can elevate your product photographs, and are able to work quickly and efficiently, making the higher price tag more than worth it.
Product Photography Studios
By far the most expensive option, product photography studios can charge up to £500 / hour. Whilst the price gets you access to the latest state of the art equipment and an entire team of photographers, you not only have to spend more money, but you also have to get all your products down to the studio, which means logistics need to be considered in a way that doesn’t matter for other options.
E-commerce Photography Services
Product photography is a speciality of e-commerce photographic services for online merchants. They usually charge a flat cost per product, which can be anywhere between £5 and £50. This may be the best option if you’re just focusing on a limited number of products to be sold, but a cost / product system can add up costs VERY quickly if you’re not careful.
The last thing to consider when looking into the costs of your product photography is to remember to keep in mind the importance of image quality. A high-quality product image can make all the difference in attracting customers and increasing sales so skimping on your budget to go for a cheaper option which will produce a lower quality image isn’t worth it. If you want to reap the benefits of product photography, you need to invest budget into working with the best service types you can afford.